GREEN HRM PRACTICES FOR SUSTAINABLE GROWTH AT NUTRIVATIVE FOODS PVT LTD

Authors

  • Kattekolla Tejaswini Author
  • Ms. G. Hema Prathima Author

Keywords:

Green Human Resource Management (GHRM), Environmental Sustainability, Sustainable Performance, Nutrivative Foods Pvt. Ltd., Green Recruitment

Abstract

GHRM, or green human resource management, is a critical approach for organizations that are striving to reconcile environmental sustainability with development. Nutrivative Foods Pvt. was examined. The organization has initiated the implementation of sustainable human resource management strategies. Ltd., with a particular emphasis on the influence of environmentally cognizant HR policies and procedures on sustained productivity and morale. Green performance evaluations, green incentive programs, green hiring processes, and environmental education and awareness initiatives were all evaluated. Based on the data, it appears that these initiatives promote a more environmentally conscious mindset, optimize resource utilization, and increase output while simultaneously reducing operational waste. Furthermore, employees demonstrate increased enthusiasm and motivation when sustainability is prioritized in organizational policies. An examination of Nutrivative Foods Pvt. Comprehensive green HRM strategies must be implemented by the organization. Ltd. is dedicated to establishing a sustainable business model, achieving a competitive edge, and expanding its ethical operations. This essay will examine the integration of HR strategy with environmental objectives in order to create a more sustainable and ecologically conscious organization.

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Author Biographies

  • Kattekolla Tejaswini

    Dept of MBA,Priyadarshini Institute of Science and Technology For Women, Khammam, TG.

  • Ms. G. Hema Prathima

    Assistant Professor, Dept of MBA, Priyadarshini Institute of Science and Technology For Women, Khammam, TG.

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Published

2026-06-03