A STUDY ON GROWTH OF DIGITAL WEALTH PLATFORMS IN INDIA AT ZERODHA

Abstract

India's digital wealth platforms have grown significantly; one such example is Zerodha. Because of its open APIs, simple mobile apps, and affordable trading alternatives, millions of more clients can now invest. To demonstrate how technological developments and price swings have affected retail investment, the paper examines market tendencies, regulatory frameworks, and investor and fintech expert viewpoints. The rise of algorithmic tools, fractional investing, and mobile trading has empowered individuals to take charge of their financial futures. At the same time, new investors gained confidence through clear pricing and community outreach. Additionally, the research highlights the risks, such as following the crowd, lacking digital literacy, and inadequate regulation. It highlights the importance of strict rules, better information for investors, and careful product design to ensure user safety. Market activity and financial inclusion are impacted by this change, which is examined in the article. It suggests more public disclosures, prudent regulation, and platform governance upgrades as the company expands.